"One size fits all" training doesn't work in Sales
Which game are you in?
In the past, I have raised my concern about the “one size fits all” approach of many training available to become better at selling or negotiating. What I mean is most of what is available (independently of its format) will tell you “this is what you have to do to become better at selling”.
But what type of selling are we talking about? The best way to understand my point is to look at the variety of Sales Jobs Titles used in job posting. Here is a sample found on internet (sources provided below).
Each of those titles comes with a different job description. Surprising, no?
If the objective of those jobs remains the same (selling), the skills set required are not. At least not always. Do you want to know why? Because the job is not the same. Or maybe it is, and then it is just an attempt from the HR department to be creative. But if it was really the case, it would not explain why when people are searching for a job in sales they are searching with different keywords.
Sales Job Titles that Candidates Search for the Most
Add to the above titles other dimensions that would definitely impact the content of the job such as:
Geography, territory
Industry
B2B, B2C, or B2B2C
direct, indirect sales (through partners)
language spoken
…
So before choosing a training, try to understand which game you are playing. Squash and Tennis are both a sport involving a racket, but they are not the same sport. Endurance training will be beneficial for both. But endurance training won’t teach you technically how to get better at any of them.
Tennis Vs Squash: What do they have in common? But still a “racket sport”.
Feel free to reach out if you have any question.
Sources:
https://blog.ongig.com/job-titles/sales-job-titles/
https://www.indeed.com/career-advice/finding-a-job/sales-titles-and-their-job-descriptions
https://www.cliently.com/blog/sales-titles-hierarchy
https://brooksgroup.com/sales-training-blog/worlds-most-complete-list-job-titles-salespeople/